✦ AI analysis
A plain-language read of your numbers. The AI only uses numbers from the dashboard; estimates are labeled.
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A plain-language read of your numbers. The AI only uses numbers from the dashboard; estimates are labeled.
Pho Berkeley made an estimated $21,929 profit (17.3%) in 60 days, but delivery fees and rising beef prices are eating into it.
Written 10/23/2026, 9:12:05 AM by claude-sonnet-5-5
1. Nudge delivery customers toward pickup or ordering direct
Open Sales →Delivery fees ran $9,307 over 60 days, about 25% of delivery sales. Takeout has no fees.
Estimate: if 10% of delivery orders ($37,219 x 10% = $3,722 in sales) moved to takeout, you would save about 25% of that, roughly $930 in fees per 60 days.
2. Raise Pho Dac Biet and Pho Tai prices by $0.50
Open Menu →Both rely on beef that just went up, and they are your top sellers (1,504 and 1,622 sold).
Estimate: (1,504 + 1,622) x $0.50 = about $1,563 more per 60 days, if sales hold steady.
3. Feature Com Tam Suon and Bun Thit Nuong as specials
Open Menu →They make $14.55 and $13.18 per plate with food cost near 15%, but sell fewer than pho.
Estimate: 100 more Com Tam Suon plates x $14.55 = about $1,455 extra gross profit per 60 days.
4. Trim staffing from 2pm to 4pm
Open Busy times →Only about 1.5 orders an hour come in during those hours, versus 12 to 19 in the rushes.
Not estimated: the data has no hourly labor costs. Check your schedule to see how many hours are covered.
5. Ask suppliers about brisket and bone prices
Open Supplier prices →Bay Area Meat Co. raised brisket 13.9% and beef bones 10% in one move, and limes rose 25%.
Not estimated: it depends on quantities bought. Even a partial price rollback would help your 23% food cost.
AI note · Neutral
4,939 orders brought in $126,624.15 over 51 open days, about $2,483 per open day, with an average ticket of $25.64. Food cost is 23% of sales. Estimated profit is $21,928.97 (17.3%) after $66,300 fixed costs and $9,307.40 delivery fees.
Food cost is healthy. The profit is positive but thin, since labor and rent take most of the margin. There is no earlier period in the data to compare against.
AI note · Neutral
Weekdays are steady at about $2,090 to $2,112 a day (80 to 82 orders). Friday, Saturday and Sunday jump to $2,825 to $3,051 (111 to 119 orders). Tuesday doesn't appear in the data.
Your week has two speeds: a calm Monday to Thursday and a busy weekend. Saturday is your best day at $3,051. Tuesday is absent, likely a closed day, which fits 51 open days out of 60.
AI note · Neutral
Saturday averages $3,051.49, Sunday $2,868.27, Friday $2,824.55. Monday to Thursday average $2,090 to $2,112.
Weekends bring in roughly $700 to $960 more per day than weekdays. Weekday seats and staff have room to handle more guests, so weekday promotions have the most upside.
AI note · Concern
There are two rushes: lunch (11am to 1pm, peaking at 18.7 orders at noon) and dinner (5pm to 7pm, peaking at 15.8 orders at 6pm). From 2pm to 4pm there are only about 1.5 orders an hour, and 10am and 8pm are nearly empty.
You earn almost everything in two short windows. The 2pm to 4pm lull is about $35 an hour in sales, so staff on the clock then may cost more than they bring in.
AI note · Concern
Dine-in is 50.9% of revenue ($64,460) and takeout 19.7% ($24,945). DoorDash is 18.2% ($23,013) with $5,755 in fees, and Uber Eats is 11.2% ($14,206) with $3,553 in fees.
Delivery is 29.4% of sales and costs $9,307 in fees, about 25% of what those orders bring in. That is nearly half of your estimated profit. Dine-in and takeout keep every dollar.
AI note · Concern
Fixed costs are $66,300: labor $48,000, rent $13,000, utilities $3,800, insurance $900, marketing $600. Food is $29,088 and delivery fees $9,307.
Labor is the biggest cost at 37.9% of revenue ($48,000 / $126,624). Marketing is only $600, so there is little spent to fill the quiet weekdays.
AI note · Good
Three pho bowls are your stars: Pho Dac Biet (1,504 sold, $18,544 gross profit), Pho Tai (1,622 sold, $18,296) and Pho Ga (888 sold, $10,816). Com Tam Suon, Bun Thit Nuong and Bun Bo Hue earn $12.85 to $14.55 per plate but sell fewer (727 to 774). The appetizers, banh mi, iced coffee and che are labeled low-selling or low-profit.
Pho carries the business. Com Tam Suon has the best margin per plate ($14.55) and a food cost of just 14.1%, so pushing it sells more profit per plate. Pho Dac Biet has the highest food cost (31.3%), which beef price rises will hurt most.
AI note · Concern
On Oct 9, prices rose on limes (+25%), brisket (+13.9%), beef bones (+10%), eye of round (+7.9%), whole chicken (+5.6%) and pork shoulder (+4.9%).
Beef bones, brisket and eye of round are the heart of your pho, so these rises will push up the cost of Pho Dac Biet and Pho Tai. Food costs in this dashboard use current prices, so the 23% already reflects these increases.